DynamicAuctioneers

Dynamic Business Sales

Business sales in South Africa: sold quietly, to buyers anywhere.

Dynamic Business Sales is the Dynamic Auctioneers division that sells trading businesses as going concerns, confidentially and to qualified buyers, and catalogues and sells the assets of businesses that have closed. The businesses are South African; the buyers can be anywhere, because our auction room takes bids online. A business is sold twice: once to the buyer, and once to everyone who finds out it is for sale.

Buying from outside South Africa? How it works for international buyers

A shop counter and till after closing, chairs upturned on the tables.

Key takeaways

  • Trading businesses sold as a going concern: the name, the customers, the stock, the lease and the staff, handed over as one working whole.
  • Confidential by design: every buyer signs a non-disclosure agreement before receiving the information pack, and in a private sale before learning the business’s name. Buyers show they can fund the purchase before they see the books.
  • By auction with a reserve, or by private treaty, whichever suits the business. We recommend one and explain why; the choice is yours.
  • Buyers can be in South Africa or abroad: our auction room takes bids online, and its sign-up takes a passport number from buyers who are not South African citizens.
  • What selling costs, and who pays it, is set out in writing before you sign anything.

What we sell

Going concerns, and what is left when one closes.

Trading businesses

Sold as a going concern: the name, the customers, the stock, the lease and the staff, handed over as one working whole.

Groups and shareholdings

A group of companies sold through a sale of all its shares, or its businesses sold separately, or both offered at once so the better result wins.

Franchises and branches

A single outlet or a group, sold with the franchisor’s consent process handled as part of the sale.

Business with premises

Where the property comes with it, both are sold together or separately, whichever fetches more. Property auctions →

Closed businesses

When trading has stopped, the assets still have value: fit-out, equipment, vehicles and stock, catalogued and sold. Movable assets →

Distressed and rescue sales

Businesses in business rescue or liquidation, sold quickly and on the record for the practitioner. Estates →

Guides by kind of business: selling a franchise, a manufacturing business, a guest house or lodge, or a farm.

How a confidential sale works

Nobody hears about it from us.

  1. 01

    A confidential first call

    What the business is, roughly what it turns over, and why you are selling. No documents yet, and nothing is written down that identifies the business until you say so.

  2. 02

    Appraisal and an information pack

    We look at the financials, the lease, the asset register and the staff complement, and tell you what a buyer is likely to pay and why. The pack is built for buyers who have signed a non-disclosure agreement, and for nobody else.

  3. 03

    Mandate

    A signed mandate confirming who is entitled to sell. For a company that means the directors; for a trust, the trustees. Sorting this out first is what stops a sale falling over later.

  4. 04

    Qualified buyers only

    Buyers sign the non-disclosure agreement before they see the information pack (in a private sale, before they see a name), and show they can fund the purchase before they see the books. Your competitors do not get a free look.

  5. 05

    Sale and handover

    By auction with a reserve, or by private treaty, whichever suits the business. Then the agreement, the conditions, and a handover that keeps the business trading through the change.

How buyers price a business: valuing a business in South Africa. Step by step: selling a business confidentially. Selling to a buyer abroad: what changes for the seller.

Auction or private sale

Two ways to sell a business. We say which, and why.

Both work, and the right choice depends on the business. We recommend one on the first call and explain the reasoning; the choice stays yours.

Auction, with a reserve

A firm date and open bidding

Competing buyers on a set day, with your reserve as the floor. Bidders do their due diligence before they bid.

  • Sellers who need a firm date: retirement, emigration, a deceased estate, business rescue or liquidation
  • Businesses with a strong asset base or premises, where the floor value is easy for bidders to see
  • Sales where a public, competitive process protects the person selling, such as an executor or a practitioner
Private treaty

One qualified buyer, negotiated

The business marketed without its name, to buyers who have signed the non-disclosure agreement, and a negotiated agreement.

  • Businesses that need a long due diligence or franchisor approval
  • Deals with staged payments or a handover period with the owner
  • Businesses where even anonymous public marketing carries a risk

Selling a business as a going concern: VAT, staff, leases and price, and how an auction of a business is prepared.

For buyers

Buying a South African business, from here or abroad.

Every buyer goes through the same gates: a non-disclosure agreement, proof of funds, then the books. A buyer abroad adds exchange control, company registration and tax to the list; the rest can be done by email, WhatsApp and online bidding.

Before you make an offer: the due diligence checklist. Buying from a company in business rescue: who can sell, and what to check. Buying from abroad: what the law asks of a foreign buyer. Lodges and guest houses: land, licences, staff and the books.

Common questions

Selling a business, answered.

Do I have to sell the business on auction?

No. Some businesses do best on a set date with open bidding and a reserve; others are better sold privately to one qualified buyer. We recommend one on the call and explain why, and the choice is yours.

Who will find out the business is for sale?

In a private sale, only buyers who have signed a non-disclosure agreement learn which business it is, and marketing does not name it. On a public auction the business may be named in the catalogue, so the agreement protects the information pack and the books instead. Either way, nothing that identifies the business leaves our hands without your say-so, and your staff, customers and suppliers hear it from you, when you choose.

Can a buyer outside South Africa buy a business through you?

Yes. The businesses we sell are South African, and the buyers can be anywhere. A buyer abroad goes through the same steps as a local one: a non-disclosure agreement, proof of funds, then the books. On an auction, bidding is online, and the sign-up for our online auction room takes a passport number from buyers who are not South African citizens. What changes for a non-resident is exchange control, company registration, tax and, in a few sectors such as broadcasting and mining, ownership rules, which our page for international buyers sets out with the official sources.

What if the business has already closed?

Then there is no going concern to sell, but there is usually still value in the fit-out, the equipment, the vehicles and the stock. Those are catalogued and sold as movable assets, and we tell you honestly whether it is worth doing.

What do I need ready before the call?

Nothing formal. It helps to know roughly what is included (premises, stock, equipment, staff) and whether the last two years of financials exist. What selling costs, and who pays it, is set out in writing before you sign anything.

What currency are prices in?

Auctions on our bidding platform run in South African rand: bids, deposits and fees. A listing sold by private treaty states its own price and terms on its page.

Business sales guides

For sellers, and for buyers anywhere.

Business sales · 16 min

Selling a business as a going concern: VAT, staff, leases and price

Selling a business as a going concern in South Africa: VAT zero-rating under section 11(1)(e), staff and section 197, leases, franchises, valuation and auction.

Read the guide
Business sales · 15 min

Selling a business confidentially: the process, step by step

How to sell a business in South Africa confidentially, step by step: teaser, NDA, information memorandum, data room, offers or auction, due diligence, handover.

Read the guide
Business sales · 18 min

How to value a business in South Africa: methods, risk and the real price

How a business is valued for sale in South Africa: earnings multiples, net assets, DCF and sector rules, what moves the price, and why the market sets it.

Read the guide
Business sales · 13 min

Selling a franchise business: consent, the buyer and the price

Selling a franchise in South Africa: the transfer clause, franchisor consent and buyer approval, transfer costs, staff, VAT, price, confidentiality and auction.

Read the guide
Business sales · 16 min

Selling a manufacturing business: plant, premises, permits and people

Selling a factory business in South Africa: going concern or plant auction, valuing equipment, the premises, emission and waste licences, staff, VAT and B-BBEE.

Read the guide
Business sales · 15 min

Selling a guest house or lodge: the books, the land, the licences and the staff

Selling a guest house, B&B or lodge in South Africa: going concern or property, the books, liquor licence, staff under section 197, land tenure and VAT.

Read the guide
Business sales · 14 min

Selling your business to a foreign buyer: price, payment and paperwork

Selling a South African business to a buyer abroad: how payment must arrive, exchange control, your CGT, Competition Act thresholds and keeping it confidential.

Read the guide
Business sales · 20 min

Buying a business in South Africa as a foreigner: what the law asks of you

Can a foreigner buy a South African business? Usually, yes. Share or asset deal, exchange control, B-BBEE, competition, tax, staff, visas and the steps.

Read the guide
Business sales · 20 min

Buying a business in South Africa: the due diligence checklist

A due diligence checklist for buying a business in South Africa: CIPC, SARS tax compliance, staff and section 197, leases, licences, B-BBEE and red flags.

Read the guide
Business sales · 14 min

Buying from a company in business rescue: who can sell, and what to check

Buying assets or a business from a company in business rescue: the practitioner's approval, section 134 consents, the plan vote, your deposit, and liquidation.

Read the guide
Business sales · 14 min

Exchange control for foreign investors: money in, money out

South African exchange control for a foreign buyer of a business: your bank, the SARB, the non-resident endorsement, dividends, sale proceeds and loans.

Read the guide
Business sales · 16 min

The South African business visa: for investors who will live here

South African business visa for investors: the R5 million rule, 60% local staff, the documents, who issues each one, and the published timings.

Read the guide

All guides · Auction glossary

Selling, or buying?

Sellers: one confidential call, and we tell you what the business is likely to fetch and how we would sell it. Buyers: register, and we add you to our alert list for matching sales.

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